Data Explained

Data is not just numbers – it is information and stories.

Data includes all types of information. This is a broad range and covers everything from personal information (like name, date of birth, email address, etc.) to business information (sales, figures, contracts, profits, etc.) to government collected information (crime rates, unemployment rates, births, deaths and marriages, etc.).

Technology is providing more opportunities for data, through the Internet of Things, smart street lighting and driverless cars. We are yet to unlock the full potential of data.

The volume, and potential value, of data is growing exponentially across the public and private sectors.


Data Guidelines

New Zealanders have many questions about how their data is collected, used and shared.

The Data Futures Partnership have created A Path to Social Licence: Guidelines for Trusted Data Use to help organisations build trust around their data use.

The draft Guidelines provide a way for individuals to understand how organisations are using their data in a way that is easy to understand. Individuals and communities can consider the plan and decide whether or not their trust has been earned.

Building the trust of communities requires data collection and use to meet all legislative or ethical requirements; such as the Privacy Act 1993 or and Code of Consumer rights for Health and Disability Services. Seeking and maintaining social acceptance is in addition to, and depends upon, meeting these requirements.

To develop the Guidelines, the Partnership engaged with thousands of New Zealanders to understand how they feel about their data being shared in different situations. The Guidelines reflect what people said through a series of workshops, hui, and online sessions.

Download the Guidelines

Data Dial

As part of the Guidelines, the Partnership developed a set of 8 key questions and an interactive tool – the Data Dial –  to equip and assist Organisations in explaining their data use. The following is an example of the Data Dial and the 8 key questions.

Organisations are able to share and make this Dial available to the public and is what you should expect to see and have access to from the Organisations you engage with. 


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